Dispatches from North Dakota: The Make-Believe Cowboy
[Ed. note: DJ is one of our managers during buyback season. He has such an interesting story, I asked him to share it in a series of blog posts. This is post #1. His second hilarious post is here.]
To many citizens, North Dakota is a mystery.
Not an intriguing “who’s-that-attractive-woman-giving-me-a-come-hither-look?” kind of mystery. More like a “what’s-this-unidentified-piece-of-food-stuck-between-my-lower-incisors?” kind of mystery.
People envision ND as a cultural wasteland where it snows all year-round and everyone walks around saying “you betcha.” In fact, disturbing amounts of people I have encountered base their entire understanding of the state from the movie Fargo.
The potential inaccuracy of that film notwithstanding, North Dakota is filled with oddities and idiosyncrasies.
But tucked away in the southwest corner of the state, beyond the prairies and the World’s Largest Holstein Cow is a magical hamlet filled with geological wonders and historical country-western themed musicals.
And this is where we find our hero… ahem… me.
I’m DJ.
During the last decade or so, I have had the unparalleled opportunity to make my living primarily as a professional musician.
If you are a person who enjoys financial stability and security, a home and a hot dinner to return to each evening and/or a life free from the stench of unwashed bandmates, then this is not the occupation for you.
However, if you find yourself with an unwavering passion for your art, an itch to travel, openness to adventure and a willingness to laugh at yourself and your situation, then you might entertain the option.
It also helps to know how to play an instrument- although, sadly, this doesn’t appear to be a requirement for everyone. (I’m looking at you, Jonases.)
In 2001, when I was studying guitar as a freshman in college, I got a summer gig.
Playing music.
For money.
I was out of my mind with joy. I signed the contract, but I knew very little about the gig itself. I knew it was in North Dakota, a state I had yet to visit, but other than that, the details I had were sketchy at best.
I made the long trek through the Midwest, across the ND border and past the fields and field and fields and fields that accompanied my westerly path. Several hours into the state, flat plains begin roll and open up. But it’s not until about 5 miles before the exit for Medora that the bottom drops out and the North Dakota badlands make themselves known.
Eight years later that staggering view still makes my blood pump a little faster on my way into work.
The Show
Breathtaking as they may be, the badlands are just a backdrop for the Medora Musical. Every night from roughly Memorial Day through Labor Day, I put on my cowboy outfit and, along with the rest of the Coaldiggers live onstage band, I play breathless renditions of country classics and modern favorites while the Burning Hills Singers regale the audience with showchoir harmonies and synchronized dancing.
At this point you’re probably wondering if there’s someone in the show who portrays our nation’s 26th president, Theodore Roosevelt. Don’t worry, there is.
TR spent some two years out here in the 1880s and left an indelible impression on the area and its people.
So much so that a good portion of the second act of the Medora Musical is dedicated to an enthusiastic re-enactment of Teddy’s charge up San Juan Hill during the Mexican-American War.
Pyrotechnics. Horses. The works. BOOM.
All this followed by the inevitable patriotic finale, the goal of which is to have every single member of the audience leap to their feet and exclaim “I LOVE THIS ******* COUNTRY” as the mobile onstage set pieces slowly move apart to reveal a massive American flag.
Over the top? Perhaps. Who’s to say? The legions of people who flock to Medora each summer (and there are legions) seem to think it’s just what the doctor ordered. And who am I to argue?
For me, it’s just an excuse to play guitar and avoid growing up and getting one of those REAL jobs.
Shaving Advice from the Fools
According to Funny Facts, the average American spends 3500 hours shaving in their lifetime. A quick search for “perfect shave” will show you what a big deal the old whisker trim can be for a man.
Now, from our “Why is this even a blog post?” files, I present the shaving routines of three Fools. These are not paid endorsements, just the passing of our shaving experience on to you.
Lou: Once a Week + Touchups
During basic training, Lou woke up at 4:30am every day to shave by flashlight. If a soldier suffered from shaving bumps, he could obtain a shaving waiver that let him grow a beard for up to 3 weeks. But you’d better keep that waiver on you at all times.
Now Lou shaves once a week with Edge Shaving Gel and a Gillette Fusion blade with 5 razors. He applies the gel directly to the face without any prep (hot towel, etc.). He fills the sink with hot water and rinses the razor by shaking it out in the water and banging it on the counter. No after-shave or lotion. Then he does a touch-up with an electric razor throughout the week.
Kris: Electric Boogaloo
Kris’ college routine included the occasional shave with razor and shaving cream, but he found the process slow and tedious. When he joined a high-powered accounting firm, the daily shave pushed him to an electric razor. Now that he’s a Fool, he still shaves with his electric (a Braun) but only twice a week.
He likes the electric because he finds it cleaner and more convenient. He can shave while reading the paper. It’s also easier for travel.
Luke: The Sensitive Type
I was blessed with what the experts call “sensitive skin,” which means I burn in the sun and shave at my own risk. I’ve tried many, many tricks but found the following routine effective:
Run water until hot and wet a rag. Hold the warm rag against your face to soften the whiskers and prepare the skin. (Repeat as necessary.) Then, lather up with Edge shave gel for sensitive skin (with aloe) while rinsing the razor (a Mach 3) in COLD water. Someone once told me the cold water causes the razor to shrink up and become slightly more sharp. No idea if this is true, but I do like the feeling of a cold razor.
I shave in short, quick strokes, not long pulls. I go with the grain, then against it, re-cooling the razor in the tap after half a face. For the upper lip, I use a cheap electric razor. It’s just easier to maneuver and reduces the risk that I’ll shave my lips off.
I shave every 3-5 days, always before a shower and at least once on Saturday or Sunday morning. I don’t use aftershave but sometimes apply more cooling shave gel after shaving, just before getting in the shower.
The Moral of the Story
If you don’t like shaving every day, maybe BookFool.com is the place for you. We also go around in shorts and a T-shirt all day. Ties are strictly forbidden. Good to be a Fool!
Wow, thanks for visiting! How Did You Find Us?
Today we were visited by a couple wanting to explore East Nashville. They found us online, called us, and were totally pumped to explore our shelves. This may have been only the fifth time for someone to visit us like they would a regular bookstore. Talk about an adventure. Thanks for coming by!
7 Tricks to Score the Job You Want
It’s tough out there. Unemployment is high, and people are worried about their jobs. But some people are rocking along in growing companies and wondering “What’s this I hear about a recession?” If you’re looking for work, it can be found. Good companies always need good people.
To land that new gig, heed the seven tips below and you may look back on this recession as the best thing that ever happened to your career. At the very least, the story of my personal journey to employment will provide you a laugh as you marvel at my incredible naivete.
My Foolish Journey
How did I go from English PhD candidate with no practical business skills to happily employed in a job I can’t wait to begin every morning? The short version: With lots of mistakes along the way. Lots of failure.
My new career began on a note of failure. I interviewed for a writing job at a local technology company … and didn’t get it. But I was persistent and just knew this was the place I wanted to be. When they told me about an internship opening up in the Summer, I was all over it. I became a paid intern with them and even worked for the guy who got the writing job instead of me. That was a tough pill to swallow, but I got over it because I was learning so much.
Then, as luck would have it, most members of the marketing department loaded up into an escape pod and set out to start their own marketing company (with the technology company as anchor client). They said the new company couldn’t pay me yet, but I wasn’t going to let this amazing opportunity slip away. I joined them, worked my tail off to help get this startup off the ground, and was soon promoted from unpaid intern to paid account manager.
I liked the work and learned more in 15 months than I had in 5 years of grad school, but the pace was wearing me out. I began looking around for somewhere else I could put my writing, planning, researching, and new-found marketing skills to work. There were no such jobs posted on Monster or in the Help Wanted section, but I remembered my buddy Kris had started a book company and contacted him to find out how BookFool.com was doing.
Once I learned what BookFool.com was up to, I told him right away that I was interested in joining the Fool’s mission and gave him a long list of practical things I could do for the company if I joined. Turns out Kris was considering another hire and I came along at just right time. We struck up a long email conversation about how I might fit the Fool’s culture and 2 months later, I was a full-time Fool. (Which amounted to a raise, a promotion, and a radical improvement in work-life balance at the same time.) It was the longest, most thorough informal interview I will ever go through.
I wish I could say I was plucked from obscurity by an eagle-eyed headhunter who saw my natural talents from a mile away, but my path to employment bliss was a little more rocky. I had no “practical” business skills, but I’m smart, confident, and hardworking. Like Fievel in An American Tail, I knew the perfect gig was “somewhere out there” for me. And if it wasn’t, I was going to create it from scratch!
The tips below I learned from experience, some of it quite painful. But they worked for me, and I believe they will work for you if you keep your wits about you and never give up.
Let’s Get You Hired
1) Prepare to Fail.
And fail a lot. If you’re not failing, you’re not trying. Nothing ventured, nothing gained. And so on.
As David Kelley of IDEO is purported to have said, if you want to succeed sooner, fail faster. So gird up your loins and start failin’ as fast as you can.
The best kind of failure is the result of over-reaching. Bluffing your way into an interview for CEO when you’re only 2 years out of college. Scheduling so many interviews in one day that you can’t possibly make them all. These are the failures from which legends are born.
Smaller failures are not the end of the world, either. When you show up late for the interview, shake it off. When you call the interviewer Jason instead of Justin and don’t realize it until you’ve left the office, there’s always the next interview. You’re going to make mistakes; that’s normal.
I was not quite qualified for the writing position that started it all, but that didn’t stop me from going after it like I was the best man for the job. I was nervous and stammering in the interview and even ended up implying that I liked a musician that I clearly had never heard of (I could tell they knew I had no clue who he was), but I kept after it.
In the end, failure can be a crucial step toward success because coming back from failure shows you have guts, which takes us to #2.
2) Be gutsy.
This is easier once you’ve made peace with failure. The gig you really want is probably desirable to others. How do you stand out? Demonstrate that you have the guts to take on the interview and, by extension, anything else the job can throw at you.
It takes guts to follow-up on the interview with a phone call (#5) or to apply for a job that’s clearly above your station, but without guts you won’t get anywhere. If you feel it would help your case, I’ve known people who have been successful with a very gutsy bit of honesty. For instance: “I’ll be frank. I’ve never negotiated a million-dollar business contract, but I have sold Hondas in West Tennessee. If you can get a farmer to part with his hard-earned cash for a Japanese car, I think you can negotiate anything.”
3) Be open to the workings of serendipity.
Or perhaps you call it Providence. This one may be the most important. When I was still in grad school, I had no idea where I would end up. I didn’t even know what I wanted to do with my life. But I was open to trying some things.
I went three rounds of interviews and ended up rejecting a job offer from a HUGE corporation that wanted me to write for them. The pay was amazing, but the interview convinced me that I wouldn’t be happy there. I had an inkling I wasn’t a good fit for this company after the first interview, but I wanted to see where it went. After interview #3, I was sure I belonged in a more intimate culture. By going three rounds with them, I learned something important about myself that helped me narrow down my future job prospects.
I also interviewed for a University job that had already been promised to the Chancellor’s wife’s sorority sister. (Don’t ask me how I knew that.) Even though I knew it would be a sham interview, I went anyway and did my best. In that interview I began to realize that job wasn’t the best fit either. So when I didn’t get the job, it didn’t sting as much as if I had skipped the sham interview and stewed over the quasi-nepotism.
And then I went from a paid internship to an unpaid one with an unproven startup. Talk about being open!
You know that phenomenon where the universe doesn’t make it rain until the ONE DAY you forget your umbrella? Well, that’s at work in job hunting too. But sometimes it works in your favor.
You have no idea where these interviews will take you, so take any interview you can get and do your best. You may make a good impression on a member of the hiring committee who may recommend you speak with his brother who needs someone to help paint a new mansion, which may be occupied by a wealthy industrialist who needs a hard worker to oversee his cherry orchard while his usual manager is on vacation. And who knows where that will go?
Hey, it happens!
4) Be a little Foolish.

(cc) Flickr user redjar
Everybody is a weird in their own way. Think about how weird your co-workers are. Then imagine what those weirdos must think of you! But it’s ok; we’re all weird.
Because the most desirable jobs are often won or lost on how well you fit with the company’s culture, you should consider demonstrating your individuality through a Foolish gesture.
I read somewhere about an applicant who mailed a diaper filled with spare change to a hiring committee. The enclosed note said, “Hire me if you’re ready for a change.” Sure, that was weird, gutsy and could have failed, but it got their attention.
You could create an old ransom-style note with letters cut from magazines that says, “If you don’t hire me, your bottom line will be sorry.” If you’re not feeling that bold, you can bake some of your grandma’s special recipe cookies for the interview. Just do something to get noticed.
5) Follow-up!!!
After the interview, gather your guts about you and pick up the phone to say, “Thank you for speaking with me today. I would love to meet again to talk more about maximizing ROI” (or whatever subject came up in the interview).
After the interview for the writing gig, I sent hand-written thank you cards, made at least 3 follow-up calls, and generally won them over with my persistence. In fact, my soon-to-be-boss said for a year afterward that I was the most persistent person they saw.
When BookFool.com was hiring our Operations Leader, we received over a hundred serious applicants and met with 15-20 in person. Only a handful bothered to follow-up with a call or note. We even rejected one of our top five candidates because we simply never heard from her after the interview.
Persistence pays.
6) Put your accomplishments on your resume…
…Not your past duties. Nobody else does this, even though it’s standard resume advice. Chances are you’re thinking, “Whatever. Resumes are supposed to be dry. My resume’s fine.” But trust me, it helps!
If your resume says, “Increased shipping efficiency by 45% over 2 years without going over budget,” you’re going to get the interview over the guy who says, “Oversaw shipping operations.” Your numbers will make you stand out.
Now, it’s important not to fudge your numbers or results because the truth has a way of coming to light, but be as specific as you can with the ways you saved your former company money, improved a process, fixed a broken product design, or whatever you did to stand out.
7) Be worth it.
Once you’ve Fooled your way into a job, make it work. Volunteer for the toughest tasks because there you can find ways to improve the company (and add another accomplishment to your resume).
However, most of being worth it starts while you’re in your old job. Until you have something real to offer a future employer, you shouldn’t be harassing them for work anyway. But you can start a blog or article series on the industry you’re hoping to join. You can start taking on hard tasks to build your resume. Just do what it takes to make yourself valuable to your future employer.
Someone from church once told me, “Sharpen your tools and the Lord will find work for you to do.” It’s the same with your career. You never know what will make you stand out to a particular interviewer. Maybe they need someone who can answer phone AND paint portraits. Maybe they need an accountant who blogs about cycling.
I was never able to do only one thing, so during grad school my wife and I started a videography studio to bring in some extra cash on weekends. This was invaluable entrepreneurial experience, but it also made me more appealing to the marketing company. I could shoot and edit video, record quality podcasts, and take amazing pictures. If you can do useful stuff like that, I can guarantee your company will find a way to put you to work.
BONUS TIP: Go out and get the job you want.
This is the real, #1 secret to finding the job you want. If you wait until it hits Craigslist or the classifieds, it’s too late. You’ve got to find the job before it hits the classifieds. You may even have to convince them that they should create a job just for you. How to do so could be another 2000-word article, but if you’re not willing to try, you might as well resign yourself to the job you’re in.
The truth is, the headhunters aren’t beating down your door with offers. The best jobs are not coming to you. You’ve got to swallow your pride and go to them by whatever means necessary.
Work your friend network, Facebook connections, church connections, or LinkedIn. Pester your favorite company until they let you sweep the floors at night. Then work your way up. Audit some classes on entrepreneurship at your local college and take the professor out to lunch to pick his brain. Be a little annoying if necessary. Stand outside the headquarters with a guitar and sing your resume to anyone who will listen.
Just make it happen.
Get Out There!
I’ll leave it up to you decide what kind of work to pursue. Are you ready for a lean, lively startup, or is a huge corporate structure more your speed? I believe the tips and tricks above will work in any context.
But don’t wait a month to kick off your new life. Get out there and do something Foolish today.
[I have written a Follow-up post here. Don't worry, it's not as long!]
Does Your Small Business Need its own Wiki?
If you have trouble keeping up with all the information required to run your company, consider setting up an internal wiki for your crew. You can set one up in minutes online, no server or technical expertise required. They’re secure, easy to use, and may bring a new level of organization to your company.
When I joined BookFool.com last year, we suddenly had the need to coordinate info among three full-time Fools working in 2 different states. We needed to keep track of who was doing what and when it was due. We also had a lot of documents to push around and revise. The wiki saved our life!
Why Bother?
With your own private, internal wiki, you can do all kinds of things:
- Keep track of the logins to your dozens of social networking sites.
- Start conversations with the entire organization.
- Share articles and your comments on them.
- Store photos and documents.
- Track your assets.
- Keep up with customer contact info.
- And more.
Instead of emailing everyone in the company to find out who has the latest version of your company’s employment application, look it up in the wiki. Instead of emailing around a document for everyone’s approval, put it in the wiki and let everyone hammer on it until it’s ready for the public. Archive that great email conversation between you and the head of sales where everyone else an comment on it.
We keep our Mission, Vision, and Values in the wiki where any Fool can see it and edit as necessary. We keep all kinds of stuff in there. Our wiki now comprises 555 pages. It’s the BookFool.com Brain.
This is our page for tracking assets.
Ready to Try Your Own?
After looking at all the web-based wikis out there, my wiki of choice is PBWorks (formerly PBwiki). They have a free option so you can get a feel for how it works before signing up for one of their reasonable paid packages. Their uptime and support are top-notch. I accidentally broke our wiki by uploading a corrupt file, and they had it fixed in no time.
You can also customize the look of your wiki (see above) and set different access levels for each user.
Because I currently work from home in Mississippi and spend all day on the computer, I may be more of a Wiki Power User than most. I looked up my usage stats and found I’m averaging over 40 page views per day. That’s a lot of wiki-ing. But even if you’re not a power user like me, you’ll still find ways to simplify your work life with this powerful tool.
If you currently have trouble keeping up with documents, ideas, conversations, logins, photos, or almost anything else, put them in a wiki and simplify your life.

















