Tweak the Message: BookFool.com Bookmarks

Once again, we need your help. Our readers have been so helpful in deciding on shirt designs and truck names, we would like you to take a crack at a slogan for a bookmark we’re printing.

This bookmark will be distributed to students at the beginning of the Fall semester to encourage them to go online and use our handy book search to find the cheapest textbooks anywhere. It will have our logo and web address on it already; we just need to decide what language to put under the logo.

bookfool Bookmark2

Would you go simple and straightforward? “Click for the best book deals anywhere.”

Or perhaps hit them with a question: “Looking for the best deals on books?”

Or even subversive: “Stick it to the bookstore at bookfool.com”

If you could write your own, what would it say? What would you say to encourage a student to give BookFool.com a try?

Please reply in the comments. Your help is greatly appreciated.


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  • I'm laughing out loud at how creative the Friends of the Fool are. I feel fairly certain you'll see at least a few of these slogans on future bookfool.com materials.

    Thanks, all!
  • Kim
    Life is short - Be foolish!
    -or-
    Life is short - Be a Fool!
  • Kim
    Another famous "fool" quote: “When in doubt, make a fool of yourself. There is a microscopically thin line between being brilliantly creative and acting like the most gigantic idiot on earth. So what the hell, leap.” -by Cynthia Heimel
  • Kim
    “It takes courage to make a fool of yourself.” -quote by Charlie Chaplin
  • Kim
    BFF = Book Fool Forever!
  • DJ
    Some really solid ideas here!

    I'm a little tardy on this thread, but here goes. My brain is stuck on a fuel/ fool thing...

    Get your book fuel at Book Fool ...but that sounds like you're burning books...

    Get your brain fuel at Book Fool

    Fill your pockets. Fuel your brain. Book Fool. ...now it sounds like you're stealing things...

    Bookfool.com. Where it's coolish to be foolish.
  • T-Dunc
    'Cause you're not cool, 'til you consult the Fool!
  • Kim
    "You can learn a lot from a Fool."
  • Brad Carver
    Don't let the name "fool" you!
  • Wise Students Buy Their Textbooks From A Fool
  • Good ideas Phil. I like your idea of how the smart students are Book Fools.
  • Go Back To School With The Fool

    Wisdom Begins With The Fool
    OR
    This Fall... Wisdom Begins With The Fool
    OR
    '09 Wisdom Begins With The Fool

    Get Your Wisdom From The Fool

    The Book Fool... We're Not Just Foolin' Around With Your Books

    Buy Your Books From A Fool
  • Rik Cummings
    Read a book and you're an educated fool. Pay a lower price for that book and you're educated.
  • Wes P
    Same book, less cost... what "fool" would pass that up!
  • You guys are great. Thank you for the suggestions! Keep them coming.
  • Lauren
    1. Fool everyone. (Or "Fool them all.")
    2. School's for Fools.
    3. Be a little Foolish today.
    4. Fools rule.
    5. Do something Foolish today.
    6. Live Foolishly.
    7. It's cool to be a Fool.

    So many rhymes in my brain...starting to enter the realm of cheese...
  • My compadre Austin V. just gave the following ideas:

    1. Buy Your Books Here, Fool!
    2. Dont be a fool, be cool....Bookfool!

    Thanks man, KL
  • "Reduce, Reuse, ReBookFool.com"
  • The ideas all of you have given are great. Keep'em coming!

    So, here are a few of my ideas:

    "We don't need no slogan, just save money on books; period."

    "Where being a class Fool is a good thing"

    "Where an F is the best grade you can achieve."

    "Laugh in the face of high prices"

    KL
  • My friend Daniel suggested the following:

    "Don't be fool-hardy, but Fool-Smarty"

    "Your source to Fool around", "Start Fooling around"

    "Knowledge is found at the feet of the Fool"

    "Have a happy helping of Fool"
  • Sara Berry
    Pity the fool who pays full price for books.
  • Daniel
    "Let the Fool be your Tool"


    This could go with any question you have. For example, "Want to find good deals on books? Let the Fool be your Tool. BookFool.com.", or "Are you disgusted with the high price campus bookstore? Let the Fool be your Tool. BookFool.com.", or "Need a book fast? Let the Fool be your Tool. BookFool.com."
  • hayse
    I like the subversive best.
  • Morgan
    I like the witty subversive the best. Or try something like...
    "Mark your place with/for better deals on textbooks."
    Play on words =]
  • George
    Show them you're nobody's fool.
  • Books/Resale/Value
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