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Union University Textbook Buyback Spring 2010

Luke — Sun, 16 May 2010 15:03:18 +0000

Look out, Jackson, Tennessee. BookFool.com is coming your way. Are you ready for a second opinion on your used book prices? You may be surprised how much your books are really worth!

(cc) Flickr user lndhslf72

We’ve heard your cries.

Every semester we speak with thousands of students about their textbook needs. We ask how their bookstore is treating them, how their off-campus bookstore treats them (if they have one), and whether they’re happy with their textbook options.

In our experience, students are unhappy with their textbook options at 98% of the schools we visit. The happy 2% attend a school that really pays attention to their textbooks needs and fights to get them great prices when they buy and sell. If students are happy, we simply move on to where we’re needed more.

Well, Union, your fellow students told us they’re not happy with their textbook options. So we’re coming to town!

Ready for a great deal?

It’s simple: Bring us your books. We tell you what they’re worth. You decide which ones to sell. We give you cash. No pressure! For more info, check out How to Sell Your Books to BookFool.com.

Is this for real?

You know it! This semester we’re set up by Starbucks on Vann Drive, beside Baskin-Robbins and across from Chick-fil-A. Can’t miss it! And there’s plenty of parking.

If you’re ready for a great deal on your used books, come by May 17, 18, 19, and 20. We’re open from 8am to 6pm. Give us a try and send your friends!

Scenes from Buyback Spring 2010

Luke — Wed, 05 May 2010 19:40:57 +0000

Buybacks are rocking this semester. This promises to be our biggest semester yet! Here are some early shots coming in from around the Buyback Map.

Bottles hanging over Emory Univ. in Atlanta.

ARROOOOOOOOW!!!

ARROOOOOOOOOOOOOOOOOOOOOW!!!

Underground Coffeehouse. Searcy, AR.

Special Buyback Helpers at Harding.

The Harding Billboard Car.

The Harding Billboard Car, part 2.

Sewanee Rock Pose!

The NEMCC buyback team posters their car in response to the Harding team.

What do you think?

We would take more pictures but we’re too busy buying books!!!

Emory University Textbook Buyback

Luke — Wed, 28 Apr 2010 15:22:05 +0000

Emory University, you now have a choice where to sell your used books. This is our first semester serving Emory and we’re thrilled with our location: Beside Dave’s Cosmic Subs. We keep hearing the same thing from Emory students who sell to us: “Thank you! We never had another option before. Thank you for coming here!”

And our response is always, “No, Thank YOU!” We only exist because of you. We’re honored to be here. Of course, you could always sell to this charming person we found on Craigslist:

BookFool promises never to scream at you.

If you’re tired of being pushed around by angry book buyers, give BookFool a try.

In other Emory news, we’ve heard reports of a colorful Fool riding around town, causing all kinds of mischief. Our only evidence is this video shot on the scene:

Jenny Tell the Truth

Luke — Fri, 23 Apr 2010 15:13:02 +0000

The most ridiculous of our new flyers also has a story behind it. Jenny, Tell the Truth:

Jenny Tell the Truth

On our drive to the warehouse, there’s a sign where people can leave various messages to friends. One says “I love SARAH” in big colorful letters. Then there’s “Jenny Tell the Truth,” scrawled in Sharpie on a white background.

We have no idea who Jenny is (or if she ever ended up telling the truth), but the phrase “Jenny, Tell the Truth” worked its way onto one of our flyers and is now going out to campuses across the country. It’s also becoming a byword around the office for encouraging people to be honest. You really ate the whole thing? Jenny, tell the truth.

Poor Jenny.

BookFool’s 100% Return Guarantee

Luke — Tue, 02 Feb 2010 19:43:22 +0000

It’s been a busy selling season here at BookFool.com. We strive to get all orders out the door in one business day or less, which means we’re usually shipping on Saturdays (and some Sundays) just to keep up with the demand. Students need their books and they need them fast!

(cc) Flickr user Plutor

A month ago, we took a hard look at our return policy and made a major change. In the past, anyone could make a return and receive a portion of their purchase price (often 100%) depending on the age of the order and whether we made a mistake or they did.

Well, this was confusing. Some even found it annoying.

We kept putting ourselves in the unfortunate position of having to ascertain who was at fault before every return, which seriously complicated our customer service efforts and more than doubled our load of emails. Of course we would always defer to customers who said that BookFool was at fault, but it still required more emails than it should have to resolve the situation.

So we simplified everything. Meet the Foolish Guarantee:

Within 30 days of purchase, if you return your book in the same condition as when we shipped it, we will refund 100% percent of your purchase price and reimburse you $3.99 for return shipping, for any reason! We only ask that you contact us for a Return Authorization before shipping anything back to us.

100% return guarantee + free return shipping. We want you to buy with confidence! What do you think?

WANTED: Marketing/Communication Intern for Spring-Summer 2010

Luke — Wed, 27 Jan 2010 18:13:27 +0000

If you’re ready to make a serious contribution to a worthy cause—rehabilitating the textbook industry—BookFool.com is offering real resume-building experience in Marketing, PR, and Event Planning.

BookFool.com is an independent, rapidly growing East Nashville textbook seller. Though not a large company, we do have a big impact, and there is still time to write yourself into the BookFool story in a profound way.

WHO WE NEED

We’re looking for a detail-oriented intern who can work independently and communicate professionally. This includes writing, which you will be doing a lot of.

Your official title will be Marketing Intern with a direct report to our Minister of Communication (Marketing Director), but like everyone at BookFool, you will wear many hats. Responsibilities include:

Writing and distributing press releases.
Helping establish and maintain our presence in social media.
Researching and writing critical marketing reports.
Making phone calls on behalf of the Fool.
Compiling media lists and building media relations.
Setting up new business relationships with schools and professors.
Finding new ways to grow the Fool’s media reach.
Much more…

Past marketing interns have created and curated a haiku contest for the Tomato Art Fest, painted a 15-foot mural of one of our favorite poems, written numerous blog posts, built media contact lists, and more.

APPLY

This internship pays $7.25/hr. You must have occasional transportation to our East Nashville location, though some of your work can be done from home. Please send resume with references and a writing sample to this email address.

We Have the Best Customers

Luke — Mon, 18 Jan 2010 17:21:52 +0000

Businesses are made up of individuals. Obvious, right? But how often do we forget this?

(cc) Flickr user Archie McPhee Seattle

When we complain about unfair treatment, we start off mean and super-aggressive, shaking our fist and raising our voice, as if that’s the only way to get our way. And then when we get what we want, we never go back to say thanks, even if it was our own mistake that caused the problem.

We forget that it’s a real person we’re complaining to on the other end of the line.

The textbook industry has notoriously bad customer service, which is something we’re trying to change. But considering how poorly our customers have been treated by other sellers, I’m always surprised by how generous and good-humored they are to us.

Just last week, Jenise and Ashley came by to pick up a book and brought cupcakes for the whole crew so we could help them celebrate their birthdays. Happy to oblige!

Last night, I received the following email from Aundrea:

I just wanted you to know that I have been using your service for quite some time and I am VERY pleased. This semester I bought all my books using the BookFool.com service and it saved me around $500!!! I also love the buy back service that comes around to my school. When I used it two semesters ago, I was able to buy my books for the next semester with the money BookFool.com gave me for my books! Again Thank you so much for your service!!!

Last week, we received this message from Alexandria:

I love bookfool.com! You’ve been to my school to buy back books. And I love it. And I’ve ordered my books through you guys for this semester. I’ve saved about $150 so far because of bookfool.com. Continue with your greatness! Thanks!

Needless to say, receiving compliments out of the blue really makes our day. Apropos of nothing, these customers (and many more) have taken a few minutes out of their day to send us a virtual cupcake. We forward them around the office, print them out, and then work extra hard to be worthy of such praise.

Question of the Day: Who should you send a virtual cupcake to today? I guarantee you will make their day.

(cc) Flickr user Bev (Sugarbloom Cupcakes)

Scenes from Buyback Fall 2009

Luke — Wed, 16 Dec 2009 16:36:26 +0000

And now, a few of our favorite scenes from this year’s many Buybacks.

The Freed Hardeman Fool Crew @ Besso's

Buying for Ouachita Baptist and Henderson State at Dino's Main Street Cafe

Buying at the excellent Underground Coffeehouse in Searcy, AR. FUN FACT: Two of the full-time Fools attended Harding Univ. in Searcy.

Buying at Something Brewing in Conway, Arkansas

Getting Foolish with the water bottles at Hendrix.

Books at Dino's Main Street Cafe

Foolin' it up at NACC, Rainsville, AL

Making it rain in Searcy!!

Buying at Freed Hardeman. FUN FACT: One of our Fool's parents went to FHU.

And finally, a short video from our visit to Calhoun Community College in Tanner, AL:

Welcome, Belmont Vision Readers

Luke — Tue, 08 Dec 2009 04:47:33 +0000

This week’s Belmont Vision features yours truly spouting off about textbooks. It’s a great article that lays out the problems with the industry and what we’re doing to address them.

When Erin contacted us to discuss our side of the story, I put some thoughts on paper about how we do what we do. It’s a little long, but it may be a view into BookFool that you haven’t seen before. First, her questions. Then, my PR-ey responses.

1) How does BookFool work?

BookFool’s model is unique in that we cut out the wholesalers and middlemen altogether. We set up shop inside local small businesses and buy our books directly from students, selling them on the national used market at the beginning of the next semester. This means that we don’t care if the book is being used at your campus again. If it’s still used anywhere in the world, we can probably buy it from you.

At Vanderbilt last year, we had a student bring us 100 old, out-of-date textbooks to price. The bookstore would not buy them and the local wholesaler had offered him $76 and three free burritos. His jaw hit the floor when we told him we could offer him over $400 for all of them. Alas, we couldn’t give him any free burritos, but I don’t think he minded!

2) How do you determine the asking price? Generally, what are your mark ups?

Because we do not have to satisfy a gauntlet of middlemen, we can pay very close to a book’s current value on the national market. Many students find that once they factor in the cost and hassle of selling online (including 15% marketplace commissions and multiple trips to the Post Office), they can actually get a better deal from BookFool than if they sold it online themselves. And they get it in Cash!

When it’s time to buy your books, our site, BookFool.com, will show you the cheapest used copies at all the major used marketplaces. If we can’t give you the best deal on a used book, we want to empower you find the best price yourself.

3. What sets you apart from a traditional campus bookstore? Why might you be the better option?

Your campus bookstore is only concerned with buying books for your campus. If they don’t need a book next semester, they will either refuse to buy it or will offer you an insultingly low “wholesale price” and pass the book along to a wholesaler.

At BookFool, we buy for ourselves and sell on the national used market, not to some middleman who takes a cut. We partner with local small businesses to host our buybacks, which means these local shops get increased foot traffic, students get a better deal on their books, and the local economy gets a much-needed cash infusion. It’s a win-win-win!

4. In your mission statement you talk about how being recent students affects the way you do business. Can you elaborate on that?

As students ourselves, we felt how powerless we were in the face of the mega-conglomerates who run campus bookstores. Because many campus bookstores had no competition until the online used market matured, their buyback attitude was often “take it or leave it…NEXT IN LINE!” BookFool is using technology to put power back in the hands of the students.

For students, just having BookFool as an option causes your campus bookstore to reevaluate their prices. We also never pressure students to sell if they’re not comfortable with a price. Students are always free to compare prices online, at the bookstore, and elsewhere, and we welcome them back if they decide we can offer them the best deal.

5. How have you marketed to students?

Word of mouth is our best friend. We use Social Media and traditional advertising methods to alert students to our coming and then let them take it from there. Once the word is out, it’s all about giving students a great deal.

6. In general, what effect do you see the price of textbooks having on students and the textbook industry?

Textbooks are expensive, no doubt about it. Many publishers look to digital textbooks as their savior, but we have yet to see a digital solution that actually costs less and put students’ needs first.

Having options is at the heart of our Capitalist economy. As long as students need books, BookFool will work to empower students with options. This means engaging with professors, student government associations, and students themselves to find solutions that respect everyone’s needs.

7. When will you be back by Cosmic Connections again this December?

Cosmic Connections is an amazing place to hold a buyback. Katherine and her staff have welcomed us there for years, and we plan to maintain this partnership for many years to come. This semester’s buyback at Cosmic Connections happens on Dec. 9-12 and 14-17, from 8am to 6pm. After buyback season, we’re always buying online at http://bookfool.com/sell

Thank you for including us in the discussion, Erin.

The Spot Restaurant in Cleveland TN

Luke — Thu, 03 Dec 2009 15:57:40 +0000

Our buyback location in Cleveland, Tennessee is The Spot Restaurant, home of incredible burgers, homemade shakes and frostys, chili, hot dogs, coffee, and more!

I had the burger, which was hot off the grill and hit the … well … spot. I haven’t had a shake yet, but I hear they’re good enough to make you want to move to Cleveland so you can have ‘em every day.

The Spot buyback serves students from Lee University, Cleveland State Community College, and other area campuses. See the details on our LOCATIONS page.

Here are a few pics from my visit. If you haven’t been to The Spot, what are you waiting for?! They also now serve breakfast.

I stitched this together myself! Can you tell?

Buying a few books

Come by for a second opinion on your used textbooks!

The Spot crew, from their website: spotrestaurant.com

The Fool’s Guide to Dormology

Luke — Tue, 01 Dec 2009 19:34:28 +0000

Introduction to Dormology

By: David, Intern to the Stars

Welcome to Dormology 101 with the Fool. In this series of posts, you will learn everything you need to know about dormology. But first things first: What in the wide world of academics is dormology?? Think of it this way:

Biology: The science of life or living matter in all its forms and phenomena.

Psychology: The science of the mind or of mental states and processes.

Sociology: The science or study of the origin, development, organization, and functioning of human society.

Dormology: The science or study of origin, development, organization, and functioning dorm life in all its forms and phenomena.

NOTE: Biology and Dormology overlap in that they both deal with lots of spiders.

Recipient of the 2008 "Dormologist of the Year" Medal (cc) Flickr user besighyawn

So there you have it. Through this blog-tacular series, readers will receive a top-of-the-line education in the basics of dormology. Upon graduation, some of you may even move on to become professional dormologists (see: Residence Director, or RD), and will look back fondly on your inaugural education you received from the Fool.

Now, I know what you may be thinking: Why should I believe that this PhD-less guy is an expert in dormology? What am I doing learning dormology from some quack with no credentials whatsoever? Please, let me set your mind at ease.

First of all, I am a college student, and there are no better credentials in the world of dormology. Not only this, but being your standard college student, I literally know everything (or at least think I do, and I’m sure that counts for something). Aside from being a college student, it is also important for you to know that I have a vision: to inform, to educate, to mold. Not only will this course in dormology make an expert of you, but–with dedication on your part–you will be molded into the perfect “dorm-user.”

So now that you’ve had your introduction, let me give you a preview of what is to come:

Chapter 1: The history of the dorm, including its monastic roots.

Chapter 2: A close look at what it takes to be a roommate.

Chapter 3: Real-life case studies regarding crazy roommates.

Chapter 4: Hilarious dorm pranks which, of course, we would never advocate.

Chapter 5: An in-depth discussion of the dorm bathroom.

Chapter 6: Some great recipes that have helped dorm-users to survive with only a microwave and a mini-fridge.

Chapter 7: Dorm décor ideas that will help you turn your prison-cell of a room into a cozy den of man- or womanliness.

Stay tuned, get pumped, you are about to be educated.

Standard 90s dorm room. (cc) Flickr user OctopusHat

Students: Know Your Textbook Rights!

Luke — Wed, 25 Nov 2009 18:25:48 +0000

(cc) Flickr user roberthuffstutter

When it comes to selling your textbooks, you have rights. Even when your bookstore has a monopoly in your town, this Bill of Buyback Rights holds true. Print it off and take it with you!

The Bill of Buyback Rights

You have the right to fair treatment.
Your school exists to serve YOU, the student. If they are not treating you fairly at buyback time, they have failed in their main objective.

You have the right to use your books for exams…
…and not have to worry about selling them before the bookstore hits their quota and drops their prices. Campus bookstores say to sell early to get the best prices, but your school (of all places) should care for your academic needs by holding the high prices until after your exams. Don’t be pressured to sell a book you need to study.

You have the right to something better than wholesale prices.
When your campus bookstore hits their quota for the year (which usually happens on the first day of buyback), they drop to “wholesale prices,” which are insultingly low. You don’t have to take it!

You have the right to a second opinion.
This is why BookFool exists and fights against monopolies for you.

You have the right to shop around.
Any bookstore that refuses to let you compare prices does not have your best interests at heart.

You have the right to think about an offer before accepting it.
If someone tries to pressure you to sell quickly, tell them to back off. You have a right to think about it.

You have the right to walk away.
You can do anything with a book you own. You can throw it away, give it away, sell it online, whatever! And you never have to accept an offer that you don’t like.

Don’t get pushed around by textbook monopolies any more. Stand up for your rights!

(cc) Flickr user BL1961

Manager Training Fall 2009

Luke — Mon, 23 Nov 2009 22:00:21 +0000

We want to say a big Foolish thanks to our managers who made it out for manager training this Saturday. You are now prepared to free students from the monopolies that pay them so little for their books!

Here are a few shots from the day:

The night before, everything ready for your arrival.

The big screen.

Some of us had to attend live via Satellite.

Trying to get the hang of these signs.

The view from the stairs.

And finally, a short clip from the day:

Victims of the Corporate Assassination Squad

Luke — Fri, 20 Nov 2009 00:36:36 +0000

[This is the story of what happens when a Monopoly feels threatened by a competitor. They resort to Lies and to what Umair Haque calls Artificial Competition. They send out their goons to assassinate your reputation.]

The Back Story

They think they look like this; (cc) Flickr user flexgraph

Yesterday we published our list of buyback Locations for this semester. Today, predictably as ever, we started getting dozens of hits from a certain part of the South. You see, we have this one competitor there (we’ll call them MegaTextbookCorp5000) who just HATES that we exist. They watch us like hawks. Before us, MegaTextbookCorp5000 had the textbook monopoly on hundreds of campuses.

Now, they will do anything to stay on top. They don’t care who they hurt.

In the early days of BookFool, one of their vice-presidents came to visit us and try to sell us their software for pricing books. We asked what happens if we want to expand into a town where MegaTextbookCorp5000 already sponsors the local bookstore. With a sly grin, vice-president said that we could expand wherever we want, just as long as we didn’t tell anyone that we were using MegaTextbookCorp5000′s software.

When really they're about as threatening as this! (cc) flickr user machoroboraza

They’re not even loyal to their own bookstores! They just want as many books as they can get. And yet they still ask their bookstores to do their dirty work.

Send in the Goons

This week MegaTextbookCorp5000 went looking for a hitman in each town where we’re holding a buyback. They sent their bookstores in those towns a list of lies about us and told them to visit each of our Locations with that list, trying to turn them against us.

Our locations were all told the same thing. That MegaTextbookCorp5000 would pay more rent, would keep the books locally, and more. But guess what? They saw right through it! Chiefly, our locations found it ironic that MegaTextbookCorp5000 suddenly cares a lot about their small business, whereas before BookFool came along, MegaTextbookCorp5000 didn’t even know they existed.

Lies, Lies, Lies

Here are some of the lies they spread, followed by the Foolish Truth:

Lie 1) We hurt the students.

Foolish Truth: If it’s hurting students to give them a second opinion on their used book values, then I guess we’re guilty.

BookFool will make it rain!

Lie 2) We hurt the local economy.

Foolish Truth: Again, if it hurts the local economy to inject thousands of dollars of cash into it every semester … guilty! We also hire workers locally, pay rent to your favorite local shop owners, and help drive more business to them.

Lie 3) MegaTextbookCorp5000 will pay you more in rent if you kick out BookFool.com.

Foolish Truth: Our shop owners told them, “Good luck with that! Will MegaTextbookCorp5000 also bring in hundreds of happy students every semester? Will you advertise my shop to thousands of students for me? And just how long will this relationship last? Until BookFool has moved to another location? No thanks! I’ve made my choice.”

MegaTextbookCorp5000 doesn’t want a relationship. They didn’t even care that our shops existed until we showed an interest in them.

Lie 4) The books they buy don’t even stay in this town.

Foolish Truth: Well, neither do yours! Did you know that 99% of “local” off-campus bookstores have partnered with a wholesaler who takes the books they buy back to their Headquarters (i.e. out of your town) to sell from there?

They act like textbooks are really hard to come by these days. Have they ever heard of the internet? Would you rather buy your book today and pay $120, or have it arrive in two days and spend only $72? I know which option MegaTextbookCorp5000 would prefer!

Lie 5) We’re a HUGE company with locations everywhere.

Foolish Truth: Actually, there are five of us. Well, nine if you count the babies. We are buying back at over 20 locations this semester, but we come by that growth honestly. By keeping our own costs low and selling back online, we’re able to pass those savings along to you in the form of more money for your used books.

Why so scared?

Why are they so scared of us? Don’t they know the sure-fire trick to beat us every time? It’s not silly shenanigans. It’s simple: GIVE BETTER PRICES!

It's a textbook revolution! (cc) flickr user seven_resist

MegaTextbookCorp5000 is scared because they know they can’t give better prices. They’ve built a giant network of wholesalers and middlemen who all get a cut of your money. They have to pay rent on all those stores. And they don’t understand the internet and how smart technology can lower prices for everybody!

They’re so scared, in fact, that their actions might just be illegal. Defamation. Anti-competitive behavior. It’s artificial competition, and it’s shameful. (Did I mention they once snuck into our warehouse to spy on us? We found them wandering the stacks, taking notes.)

Students Unite!

Students, it’s time to unite against Tyranny and drive out the liars! There’s only one way to overturn a monopoly: Options, choices, and the freedom to choose.

Help us continue to be your second opinion: Tell your friends there’s a new way to buy and sell your books at BookFool.com

Find the Cheapest Used Textbooks

Luke — Wed, 05 Aug 2009 19:05:08 +0000

Ready to save some money on textbooks? Here are four quick tips to get you started:

Buy used and buy early, before the cheapest copies are snapped up. But what if you don’t know which books to buy and the campus bookstore won’t give you the list? Well…
Don’t hesitate to call or write your professors to get the book list from them. Explain that you want to save money by buying early online. As a former college instructor myself, trust me when I say they will admire your initiative.
While you’ve got your prof on the line, ask whether an older edition of a book will work. If so, you’ve just saved a HUGE chunk of change. Older editions are dirt cheap.
Move beyond your usual online marketplace. There are great deals to be had on lesser-known bookselling venues. We’ll point you in their direction at BookFool.com

Now get out there and save some money!