Foolish Ephemera: Past Logos
Our logo has been through at least 4 mutations in a few short years. See below for a gallery of past logos, arranged chronologically with the earliest at the top. The wonderful Beth (Howard) Snyder designed these for us. She does the best handdrawn look around.
We’re considering resurrecting and revising a design from our Foolish past for our next round of T-shirts, just to shake things up. What do you think?
Our first logo.
Logo #2.
This logo made it BIG onto some banners we still have around.
Our last logo, by itself.
Our last logo, in context on a poster.
Notice any trends?
Foolish Ephemera: Humble Beginnings
When we rolled out the new site design about a month ago, we also rewrote our About page. It was hard to let go of the old page copy, but it was time for a change. However, we have had several requests to preserve the text from the original site. Like so…
Humble Beginnings
BookFool.com was NOT created by the spurring of a valiant young man who would later become the President of the United States.
In 1898, America was going to war with Spain. Theodore Roosevelt left his post with the Navy to form a ragtag group later named the Rough Riders. The Rough Riders comprised a mixture of cowboys and Ivy League scholars. The Rough Riders are famous for their valiant assault of San Juan Hill, Cuba in July of 1898. The term Rough Riders would have been familiar in popular culture in the USA due to Buffalo Bill’s traveling show named “Buffalo Bill’s Wild West and Congress of Rough Riders of the World.” Buffalo Bill then went on to open his own hotel in Cody, Wyoming named after his beloved daughter, Irma. During a visit to the Irma Hotel, Teddy Roosevelt reminisced on his days with the Rough Riders and recalled something that was discussed during a campout at the base of San Juan Hill, Cuba the night before the historic charge. The Ivy League scholars were discussing books and the old cowboys were grimly staring at them. One of these cowboys, gritty and greasy from days outside, turned to Roosevelt and stated, “Them’s a bunch of Book Fools.” Roosevelt, being the utmost fool for books, then named his company BookFool.com.
Again, this did not happen.
However, BookFool.com WAS founded by a young gentleman during his third year of college as he noticed that many students were not getting a fair shake at other bookstores during textbook buyback. Fortunately, he had an idea and it worked.
